Habit 2 in Stephen Covey’s best selling book The 7 Habits of Highly Effective People is “Begin with the end in mind”. This is precisely what Andrew Reece and James Chalmers set out to do when they began building their Queensland-based property management business, prorentals, in 1998. They visualised what success in their business would look like and developed a plan to achieve it.
Fast-Forward 12 years and James and Andrew had created a saleable asset worth $9.5 million, after having started with 31 properties under management and no experience in property managment. In the process, they created a set of innovative software and processes that were far ahead of their time, including a pay strategy that was integral to their success and the success of many others who followed in their footsteps.